How to Scale a Business

Amplafy Media
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How to Scale a Business

Everything you need to know about scaling a business online

  1. How Michael Barbarita Built a Business by Doing What His Competitors Ignored

    6D AGO

    How Michael Barbarita Built a Business by Doing What His Competitors Ignored

    Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy. Chapters: 00:00:00 – Meet Michael Barbarita & His Business Story00:00:50 – How Michael Built (and Nearly Lost) His Business00:05:36 – The Secret to Turning Leads Into Customers00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back00:12:30 – How to Craft an Offer Customers Can’t Say No To00:14:50 – The Power of Risk Reversal in Scaling a Business00:16:03 How to Create an Offer Customers Can’t Refuse00:25:25 – Final Takeaways & Where to Learn More Links And Resources: Michael on LinkedinNext Step CPONext Step CFO Contact Page: Fill out the form with "Interview Book Interview" in the messageAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    29 min
  2. How Logan Altman Uses Purpose-Driven Branding to Create Change

    MAR 11

    How Logan Altman Uses Purpose-Driven Branding to Create Change

    Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to  share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation. Chapters: 00:00 Meet Logan Altman: A Leader on a Mission00:43 The Journey Behind Logan Altman’s Purpose-Driven Work03:48 Overcoming Challenges and Pivoting Strategies for Success07:22 The Power of Authenticity in Building a Strong Culture12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic16:03 Creating a Game-Changing Resource Hub for Foster Care19:30 Leadership Secrets: How to Inspire and Engage Your Team23:54 Final Thoughts and How to Connect with Logan Altman Links And Resources: Doing Good Works WebsiteLogan Altman on LinkedinAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    25 min
  3. The Future of Veteran Healthcare—Why ODIN Stem Cells Could Become America’s Stem Cell brand | with Nico Seedsman

    MAR 4

    The Future of Veteran Healthcare—Why ODIN Stem Cells Could Become America’s Stem Cell brand | with Nico Seedsman

    In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicine had nothing for him. Left with months to live, he took a shot on stem cells, and what happened next changed everything. Now, as the CEO of ODIN Stem Cells, he’s taking on the broken medical system and making regenerative medicine accessible for the people who need it most. Hector and Nico get into the raw, unfiltered truth about healing, leadership, and what it takes to build something that actually makes a difference. Chapters: 00:00:00 - A Warfighter’s Mission: From Battlefield to Breakthrough00:00:18 - A Savage Start: From the Navy to Special Forces00:02:18 - When the System Fails: Nico’s Fight for Survival00:06:58 - Abandoned Soldiers: Why Veterans Deserve Better00:09:04 - Building Odin: Taking on the Medical Industry00:17:41 - Loyalty, Integrity, Ownership: Leading Like a Warrior00:19:44 - Thinking Five Steps Ahead: The Future of Stem Cells00:23:04 - The Truth About Healing: Final Thoughts Links and Resources: Nico on LinkedInNico on InstagramODIN Stem CellsWarrior Refit FoundationAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    26 min
  4. How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title

    FEB 25

    How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title

    On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out. Chapters: 00:00:00 – The Game of Scaling: Why It’s Not Just About Growth00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum Links and Resources: Raul on LinkedInDo Good Work | Scale Your ImpactAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    24 min
  5. How David "Ledge" Ledgerwood Turns $0 Podcasts Into $150K+ Enterprise Deals

    FEB 18

    How David "Ledge" Ledgerwood Turns $0 Podcasts Into $150K+ Enterprise Deals

    Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses struggle to scale, and how the right content-to-revenue system changes everything. If you’re tired of spinning your wheels with cold outreach and content that doesn’t convert, this is the episode that’ll show you a smarter way to grow. Chapters: 00:00:00 – The Story Begins: Who is Ledge and Why Should You Listen?00:01:37 – The Accidental Podcast Strategy That Closed $150K+ Deals00:04:22 – Scaling B2B Services: Lessons From Add One Zero00:09:11 – The Harsh Truth About Content Marketing (Most Are Doing It Wrong)00:15:39 – The Real ROI of Content: Beyond Vanity Metrics00:22:14 – The Hidden Power of Strategic Content Distribution00:27:42 – Niche Domination: Why the Smallest Markets Yield the Biggest Wins00:31:57 – Wrapping Up: Where to Find Ledge and What’s Next Links and Resources: Ledge on LinkedInAdd1ZeroAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    27 min
  6. How James Davis is Redefining PR in a Way Traditional Firms Hate

    FEB 11

    How James Davis is Redefining PR in a Way Traditional Firms Hate

    James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this episode, James shares how he built a powerhouse agency, why most PR is just noise, and what it really takes to shift public opinion. If you want to learn how to cut through the BS and drive real impact, this one’s for you. Chapters: 00:00:00 – Kicking Off: How James Davis Is More Than Just PR00:00:43 – From Agencies to Touchdowns: Betting on Himself00:01:53 – The Truth About PR: Why Most Firms Get It Wrong00:03:46 – Building Teams That Solve Problems, Not Just Report Them00:05:19 – The Strategy CEOs Don’t Want to Hear (But Need To)00:07:46 – Scaling Without Breaking: Systems Over Superheroes00:12:07 – The Playbook for Messaging That Actually Moves the Needle00:18:10 – AI, Deepfakes & Speed: The New Rules of Crisis Response00:22:27 – How to Connect with James Davis & Take Action Today Links and Resources: James on LinkedInTouchdown StrategiesAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    23 min
  7. How Rusty Shields Is Dismantling Transactional Leadership

    FEB 4

    How Rusty Shields Is Dismantling Transactional Leadership

    Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how ditching those "you scratch my back, I'll scratch yours" connections for deeper ones can really skyrocket your growth. If you're tired of playing by those old-school leadership rules, Rusty's ideas might just change how you level up! Chapters: 00:00:00 – A First Guest, A Big Idea, and a Bold Conversation00:00:54 – From Opera Stages to Boardrooms: Rusty’s Unexpected Path to Leadership00:03:21 – Why Traditional Leadership Training is Broken (And What Works Instead)00:08:02 – The 4-Step Connection Framework That Will Transform Your Business00:12:47 – Step 1: The Power of ‘Why’ and How It Shapes Every Relationship00:16:32 – Step 2: Finding Your Unique Connection Vehicle00:20:21 – How to Apply This Today (Without Overhauling Everything)00:25:09 – Where to Find Rusty and Why 2025 is the Year for Bold Moves Links and Resources: Rusty on LinkedInDevelefy ConsultingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    27 min
  8. How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

    JAN 28

    How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

    Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you! Chapters: 00:00:00 - A Warm Welcome and the Storyteller’s Arrival00:00:29 - From Corporate Suit to Storytelling Savant00:01:36 - The Storytelling Secret B2B Keeps Ignoring00:02:06 - Fatal Storytelling Missteps You Might Be Making00:03:34 - Transforming Customers into Brand Heroes00:05:41 - Villains in Marketing? Yes, and You Need One00:06:44 - Executive Personas: Building Brands with Personality00:08:02 - The Triple Threat of Stories Every Brand Needs00:09:59 - Spreading Your Story Like Wildfire00:12:42 - Your Toolkit for Becoming a Master Storyteller00:18:28 - When to Outsource: Hiring the Right Storyteller00:19:35 - The Final Act: Caroline’s Parting Wisdom Links and Resources: Caroline on LinkedInStory CopywritingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    20 min
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    About

    Everything you need to know about scaling a business online

    Information

    • Creator
      Amplafy Media
    • Years Active
      2023 - 2025
    • Episodes
      350
    • Rating
      Clean
    • Copyright
      © Copyright 2025 Amplafy Media
    • Show Website
      How to Scale a Business

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