How to Scale a Business Amplafy Media

Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment and cultural fit can propel your business forward, and learn why the most powerful shifts come from mastering the balance between skill and environment. Join us as Isaac shares his journey and the profound lessons learned from reshaping industries through targeted coaching. Whether you're a budding entrepreneur or a seasoned executive, this episode promises to equip you with the strategies to elevate your own business practices to new heights.
Chapters:
00:00:00 - Meet Isaac Stegman: Entrepreneur and Coaching Maestro00:00:53 - Unveiling the Secrets of Top-Tier Performance Coaching00:02:30 - Exploring Isaac's Vision: Building Kaizen Coaching and Shaping Industries00:04:44 - Cultivating a Culture of Success: Core Principles00:08:15 - Leadership Insights: Effective Strategies for Executive Coaching00:12:50 - Isaac's Key to Sustainable Business Growth: Core Values Integration00:17:24 - Tough Talks: The Backbone of a Resilient Culture00:23:36 - Life Lessons: Balancing Business with Personal Values00:27:22 - Closing Thoughts: Isaac's Future Projects and Continued Impact in Coaching
Links And Resources:
Isaac on LinkedInIsaac on InstagramKaizen CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
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Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts.
Chapters:
00:00:00 - Introducing Yousaf Yunes: Master of PPC and E-Commerce Growth00:00:24 - Unpacking the Secrets to Scaling E-Commerce through Effective PPC00:02:33 - When is Your Business Ready for Paid Ads? Key Indicators00:05:00 - The Role of Organic Sales in Boosting Paid Ad Efficiency00:09:39 - Harnessing the Power of CRM Data for Targeted PPC Campaigns00:12:12 - Achieving E-Commerce Mastery: Tips for Engagement and Conversion00:15:30 - Leveraging Content and Community for Brand Authority in PPC00:18:57 - The Evolving Role of AI in Enhancing PPC Strategies00:22:21 - How to Connect with Yousaf & Wrapping Up the Episode
Links And Resources:
Yousaf on LinkedInYRV DynamicsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
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Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably.
Chapters:
00:00:00 - Meet Kevin Lawson: The Sales Strategist with a Tall Presence01:06:00 - From Garage Sales to CEO: Kevin's Journey to the Top02:18:00 - Why Robust Sales Systems are the Backbone of Business Growth03:25:00 - Rethinking Sales: Beyond the Conventional06:21:00 - Leveraging Structure for Superior Sales Results09:45:00 - Exploring Sales Misconceptions and Transformative Approaches13:53:00 - Anatomy of an Effective Sales Process: Insights from Kevin17:27:00 - Unpacking the 'Sterilized' Approach in Sales Techniques20:04:00 - Connect with Kevin & Key Takeaways on Scaling Your Business Smartly
Links And Resources:
Kevin on LinkedInLighthouse Sales AdvisorsTwo Tall Guys Talking Sales PodcastTwo Tall Guys Talking Sales on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
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This episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his strategic exits from companies to prioritize family time, and how he helps others navigate the complex terrain of entrepreneurship. Today’s episode is filled with great insights for people looking to inject passion into their professional endeavors and design a life where business success and personal fulfillment coexist harmoniously. Tune in to discover how you can also "run into the sky" with your dreams just like Eric does.
Chapters:
00:00:00 - Meet Eric Farewell: From Internet Kid to Aviation Innovator00:01:42 - Rising High with Aviator Paramotor: A Global Leader’s Tale00:03:36 - Philosophy in Flight: Eric's Approach to Life & Business00:05:24 - Mastering the Balancing Act: Ventures & Personal Evolution00:07:45 - The Freedom Formula: Prioritizing Life Over Business Deal00:10:10 - Leadership Without Presence: Empowering Teams to Thrive00:13:00 - Spotlight on Amplafy Media: Revolutionizing Podcast Production00:14:49 - Visionary Leadership: Cultivating Core Values & Mission00:17:30 - Ethical Entrepreneurship: Using Business as a Force for Good00:20:15 - Future Flight: Eric's Expanding Vision for the Aviation Field00:24:12 - Preparing for Landing: Recap & How to Connect with Eric
Links And Resources:
Eric FarewellEric on LinkedInAviator ParamotorAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
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Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, transforming it from a task into an enjoyable experience. Brady's experience on overcoming sales resistance, empowering conversations, and invisible influence not only shed light on his unique strategies but also challenge our perceptions of salesmanship. His philosophy extends beyond sales, touching on broader themes of confidence, persuasion, and personal growth. This episode is for anyone looking to elevate their sales game or simply gain a fresh perspective on communication and influence.
Chapters:
00:00:00 - Meet Brady McCarty: Redefining the Art of Closing Deals00:01:08 - Beyond Traditional Sales: Brady’s Revolutionary Strategy00:03:04 - Cultivating Confidence: The Power of Emotional Communication00:04:50 - The Role of Experience in Sales Success and Overcoming Fear00:06:17 - Emotional Communication: Transforming Sales Calls into Engaging Conversations00:07:45 - Invisible Influence: Mastering Nonverbal Communication in Sales00:10:38 - Leveraging Behavioral Science and Psychology for Effective Sales Strategy00:12:31 - Master Your Offer: The Critical Link Between Product Belief and Pricing00:14:28 - Elevating Your Sales Game: From Role-Play Disdain to Piercing Inquiry Mastery00:18:06 - Wrapping Up: Detaching from Outcomes for Success & Connecting with Brady
Links And Resources:
InstagramFacebookAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
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Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding entrepreneur or a seasoned business leader, this episode promises to reshape your understanding of branding, encouraging you to think beyond the visual and embrace the narrative power of your brand.
Chapters:
00:00:00 - Unraveling Brand Mysteries with Michael Bigos00:00:57 - Beyond the Logo: The Soul of Branding00:02:10 - From Military Precision to Branding Excellence00:04:35 - Crafting Messages That Stick00:09:21 - Bridging Personal Identity and Business Branding00:12:13 - Pause for Insight: “Amplafy” Your Reach00:12:42 - Decoding the Branding Triad: Vision, Voice, Visuals00:16:03 - The Brand Experience: Consistency Across Touchpoints00:18:28 - Micro-Messages, Major Impact: The Art of Subtle Influence00:21:16 - Key to Growth: Anchoring Your Brand in 'Why'00:23:46 - Wrap-Up: Thanks for the Journey
Links And Resources:
LinkedInBehanceAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter
Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!