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Published on:

22nd Jan 2024

How Bob Hutchins' Ethical AI Approach is Winning the Market

Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution.

Chapters:

  • 00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick
  • 00:00:44 - Bob's Path: From Digital Agency to AI Advocacy
  • 00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing
  • 00:07:28 - Ethics in Marketing: A Human-Centric Approach
  • 00:11:30 - AI Revolution: Transforming Business & Consumer Engagement
  • 00:18:52 - Future Gazing: Bob's Predictions for AI in 2024
  • 00:20:27 - Wrap Up: Key Takeaways & How to Connect with Bob

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business