How Jon Morrison Ditched the ‘Why’ and Focused on the ‘Who’ to Explode His Business
Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business.
Chapters
- 00:00:00 – Welcome to the Journey of Scaling
- 00:00:27 – Jon Morrison: From Scrounging to Thriving
- 00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions
- 00:04:05 – Discovering the Niche: The Heart of Entrepreneurship
- 00:06:23 – Serving Your Tribe: The Power of Connection
- 00:10:15 – Elevating with Service: What Makes a Business Stand Out
- 00:14:35 – Business Success: Frameworks that Transform
- 00:19:45 – Taking the Leap: Strategies to Scale Smartly
- 00:25:30 – Scaling Your Business: Lessons from the Frontline
- 00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs
- 00:30:05 – Conclusion and Final Thoughts
Links And Resources:
- Jon Morrison
- Jon on LinkedIn
- Now Start With Who by Jon Morrison
- Get Clear
- Get Clear AI
- Segmentology
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
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