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Published on:

11th Mar 2025

How Logan Altman Uses Purpose-Driven Branding to Create Change

Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to  share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation.

Chapters:

  • 00:00 Meet Logan Altman: A Leader on a Mission
  • 00:43 The Journey Behind Logan Altman’s Purpose-Driven Work
  • 03:48 Overcoming Challenges and Pivoting Strategies for Success
  • 07:22 The Power of Authenticity in Building a Strong Culture
  • 12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic
  • 16:03 Creating a Game-Changing Resource Hub for Foster Care
  • 19:30 Leadership Secrets: How to Inspire and Engage Your Team
  • 23:54 Final Thoughts and How to Connect with Logan Altman

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business