Published on:

1st Mar 2024

How Matt Hepburn Evolves with to Google's Changing Landscape

Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm changes, and strategies for creating content that truly resonates with users. Matt's journey from facing the challenges of the 2008 financial crisis to becoming an SEO expert offers valuable insights into the resilience and innovation needed in the digital marketing sphere.


  • 00:00:00 - Meet Matt Hepburn: From Direct Mail to Digital Guru
  • 00:00:50 - The Shift: From Flyers to the Digital Frontline
  • 00:02:07 - Decoding Google: Adapting to Algorithm Shifts
  • 00:03:07 - Crafting a Personal Brand in the Digital Age
  • 00:04:00 - Buyer's Journey: Aligning Your Brand Strategically
  • 00:06:00 - Mastery in Content Creation: Engaging Your Audience
  • 00:11:51 - Navigating Google's Latest Search Innovations
  • 00:17:11 - Wrapping Up: Insights & Where to Connect with Matt

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business