Published on:

2nd Feb 2024

How Nathan Hirsch Built and Sold a Successful Online Business

From textbooks to e-commerce, Nathan Hirsch has done it all. In this episode, he shares his entrepreneurial journey of how he started selling books on Amazon as a college student and ended up building and selling a successful e-commerce business. He reveals the challenges and opportunities he faced along the way, how he used virtual assistants to scale his operations, and what factors led him to exit the e-commerce industry. Nathan’s story is full of insights and tips for anyone who wants to start or grow their own online business, combining his personal anecdotes with his professional expertise.


  • 00:00:00 - Welcome & Introduction to Nathan's Story
  • 00:01:09 - Launching into E-Commerce: The College Beginnings
  • 00:03:41 - Navigating E-Commerce Challenges & FreeUp's Origins
  • 00:04:40 - Scaling and Exiting FreeUp: A Success Story
  • 00:06:22 - Business Diversification: A Crucial Strategy
  • 00:09:13 - Lessons in Leadership and Continuous Learning
  • 00:12:22 - The Critical Role of Bookkeeping in Business Success
  • 00:14:52 - Hiring Strategies for Business Expansion
  • 00:18:51 - Insights from the Exit: A Strategic Breakdown
  • 00:23:55 - Secrets of Business Scaling from an E-Commerce Pro
  • 00:24:36 - Wrapping Up: Key Takeaways & Farewell

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business