How Ross McDaniel’s Local Vision Is Revolutionizing the Coffee Scene
Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.
Chapters
- 00:00:00: Welcoming Ross McDaniel Back
- 00:00:23: The Start of Trellis Coffee Bar
- 00:02:44: Facing the Unexpected in Local Business
- 00:06:06: Cracking the Code on Permits
- 00:10:32: How Social Proof Fuels Growth
- 00:12:51: Mastering Competency and Local Strategy
- 00:18:33: Turning Reviews into a Growth Engine
- 00:23:33: Closing Thoughts on Scaling with Consistency
Links and Resources
- Ross on LinkedIn
- Trellis Coffee Bar
- Fencepost
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
