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Published on:

28th May 2024

How Ross McDaniel Scales Local Businesses with Four Key Strategies

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!

Chapters:

  • 00:00:00 - Welcome to the How to Scale a Business Podcast
  • 00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
  • 00:00:56 - Why We Focus on Scaling Local Businesses
  • 00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
  • 00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
  • 00:08:10 - The Role of Competency in Building Trust
  • 00:11:00 - Learning from Early Experiences in Business
  • 00:12:07 - Maximizing Visibility and Competency for Local Success
  • 00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
  • 00:19:01 - Harnessing the Power of Social Proof and Referrals
  • 00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business