How Seema Giri Builds Businesses and Brands by Writing Books

Hector: 00:00:00

Hello, and welcome to another episode of the How

Hector: 00:00:02

to Scale of Business podcast.

Hector: 00:00:04

My name is Hector Sania Stab, and I am your host for today.

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And we are here with Seima Geary, and we're gonna talk about how and maybe why

Hector: 00:00:12

writing a book can benefit your business.

Hector: 00:00:15

So Seima, welcome to to today's show.

Seema: 00:00:18

Thank you, Hector.

Seema: 00:00:19

I'm so happy to be here.

Hector: 00:00:21

So talk to us a little bit about the background and experience and,

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and by the way, we, you just mentioned before we hit the record button that

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a few weeks ago you published a book that had some great success and was

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an international bestseller on Amazon.

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So congratulations on that.

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And so it's it's so awesome that you are kind of walking your walk, but give

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us the, the background and, and kind of how you got into helping people write.

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You know, grow and build their business with books or, you

Hector: 00:00:48

know, by authoring a book.

Seema: 00:00:51

Great.

Seema: 00:00:51

Thank.

Seema: 00:00:51

Yes, thank you.

Seema: 00:00:52

Yeah.

Seema: 00:00:52

Our power of You book had power of you.

Seema: 00:00:56

Courage to Thrive in Uncertain Times was released on March 21st and it

Seema: 00:01:00

became number one international bestselling author that was an

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anthology where I brought forth 16 co-authors to participate in that book.

Seema: 00:01:08

My background, you know, I've been an entrepreneur all my life.

Seema: 00:01:12

Serial entrepreneur, I guess you could say that.

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My first business was running a project management consulting and

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training company with my husband.

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We had over 250 employees.

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It was international and we trained and mentored over a hundred

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thousand leaders doing that.

Seema: 00:01:27

In 2013, my mom became sick with lung cancer, so I dropped everything

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to come and take care of her.

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And during that time I was looking to explore something else.

Seema: 00:01:38

I was.

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Although I was a c o O of our company, I felt like I was, you know, behind

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the scenes and it was, I was supporting my, with my husband's dream and I

Seema: 00:01:49

felt it was time to do something else.

Seema: 00:01:52

So as I was exploring what I wanted to do I.

Seema: 00:01:57

I, I decided, I started sharing my recovery story of being bedridden

Seema: 00:02:01

with three types of autoimmune issues and how the doctors had told me

Seema: 00:02:05

that was gonna be my life forever.

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And I decided not to take that, their prognosis and found a way to heal myself.

Seema: 00:02:13

So when I.

Seema: 00:02:14

Started sharing that with other women.

Seema: 00:02:16

They were saying, sma, this is something amazing.

Seema: 00:02:18

It's not an ordinary thing you've done.

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You should help other women in similar situations.

Seema: 00:02:23

So I started with wellness coaching after we lost our business, our

Seema: 00:02:28

project management business.

Seema: 00:02:29

We got into a big contract with a really big company and they

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pulled out at the last minute and we lost everything overnight.

Seema: 00:02:37

So I started with wellness coaching and that led me to write my.

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Book with Dr.

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John Gray from Men Are From Mars, women are from Venus Series, and other two

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New York Times bestselling authors and.

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I was surprised at the response I got from my story all this time after I

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was thinking my story didn't matter.

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It, it didn't really count for anything.

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And when I saw the impact that it made, I was totally blown away of how

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my, me sharing my story and my journey could help someone else feel like

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they can do the same thing they can in a similar situation do the same.

Seema: 00:03:16

And from there I was inspired to help people write their stories,

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particularly women, women entrepreneurs who have had some kind of a

Seema: 00:03:25

transformational life experience and have now dedicated their life to.

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Serving others so they can potentially save some years of less pain and hardship

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in their life by being an example and teaching them how to do that too.

Seema: 00:03:41

So that, that's how actually it started.

Seema: 00:03:43

It was never in my, you know, in my bigger plan that one day I want to

Seema: 00:03:48

write a book or one day I would be leading others to share their journey.

Seema: 00:03:52

It's something that.

Seema: 00:03:54

I started saying yes to after I read the book from Shonda Rhimes, a year of Yes.

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I started saying yes to things that scared me and it led me to this.

Seema: 00:04:04

So I really feel Hector that this is a spiritual journey for me.

Seema: 00:04:08

It's like a spiritual practice where the titles and the covers, they come

Seema: 00:04:13

to me in my meditation and then, You know, when I share the, the title, then

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people want to be part of that book.

Seema: 00:04:23

So it's totally unexpected.

Seema: 00:04:26

When you start listening to your intuition and your instincts, it

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leads you to where you need to be.

Hector: 00:04:33

Yeah, there is this process, it seems of going within

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to kind of almost pull, pull out.

Hector: 00:04:43

Right.

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And I heard a, a quote that I.

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Some, some, some religious text, and I don't remember which one it was,

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but it essentially said that what you don't bring, you know what, what you

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keep within you will, will destroy you.

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And, and what you bring forth from within you will, will save you.

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And, and that same thing that you know there.

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Of the, the artist who never pursued their dreams, right?

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Or the, the person who never went after, you know, whatever they wanted, or,

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or in this case never got their, their ideas out into, you know, into a book

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or into someplace where people can, you know, can, can enjoy it or experience it.

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And so, What do you think is the biggest thing that can help

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someone get over that hurdle?

Hector: 00:05:37

I, I, I think for me, I've been telling myself that I'm gonna write

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a book for, you know, a decade.

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And, and I'm still telling myself that, and I can't tell you how many

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manuscripts have been started and, and stopped and, and thrown away and not

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good enough and, and the whole thing.

Hector: 00:05:52

So how does, how does someone start to overcome that kind of sense of limitation?

Hector: 00:05:58

Or, or, or wh where should they start?

Seema: 00:06:01

Well well, making the decision that, you know, this is something that

Seema: 00:06:05

you really wanna do is, is the first step.

Seema: 00:06:08

And once you know that this is the path that you wanna go on, getting

Seema: 00:06:12

a accountability, accountability partner someone like me, like a book

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writing mentor or a publisher, is really the key to help you stay on

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track and help you stay accountable to making sure that you are working.

Seema: 00:06:26

Your goal and because what we do, what I do with my clients is we

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understand, you know, what is the purpose that you want to write the book?

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What, what is the intent of the book?

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You would really wanna start with the end in mind, and why is it

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important for you to get this out?

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and we start from there.

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And then when you get that commitment to your, to your burning, why, that's

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when you'll be able to move forward with, you know, doing the work and

Seema: 00:06:53

putting in the time to get it done.

Seema: 00:06:55

And there's so many different ways of writing now Hector, that you don't have

Seema: 00:07:00

to be sitting chained to your desk.

Seema: 00:07:05

To write your book.

Seema: 00:07:06

Now there's, there's a lot of different options where.

Seema: 00:07:12

That can support you in getting it done.

Seema: 00:07:14

And then you have to decide, you know, not many people think that

Seema: 00:07:18

you have to be a good writer to be an author, and that's not the case.

Seema: 00:07:23

The difference between a writer and an author is an author is the one who

Seema: 00:07:27

has the idea, who has the, the concept of what they want to write, what and

Seema: 00:07:32

the reason that they want to write it.

Seema: 00:07:34

A writer is someone.

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Specifically does the writing, and they have the passion for that,

Seema: 00:07:39

and they're really good with that.

Seema: 00:07:41

So you can always hire someone to help you do the actual writing, or if you

Seema: 00:07:47

wanna do the actual writing yourself, then of course you're gonna have editors.

Seema: 00:07:52

Who are going to be reading your book from content review to proofreading,

Seema: 00:07:57

so you don't have to be that great of a writer yourself, cuz you have

Seema: 00:08:02

plenty of support system to help you make sure it's an amazing book.

Hector: 00:08:08

You know, that's a really good point that I, I never in my head, I

Hector: 00:08:14

think that there was always this imposter syndrome that said, Hector, you're.

Hector: 00:08:19

You're not a good writer.

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That's what they, that's what I told myself in my head.

Hector: 00:08:22

I'm, you're not a good writer.

Hector: 00:08:23

How can you be an author?

Hector: 00:08:26

But what you're saying is that they're actually, those,

Hector: 00:08:28

those two things are separate.

Seema: 00:08:30

Yes.

Seema: 00:08:31

They're two

Hector: 00:08:31

separation, I think there's a little bit of liberation for, for people.

Seema: 00:08:35

Yeah, I don't know.

Seema: 00:08:37

If your community knows about Lisa Nichols, she's a

Seema: 00:08:40

transformational coach and speaker.

Seema: 00:08:43

She never got a really, a really good grades in school.

Seema: 00:08:48

I think the highest she said she ever got was a c plus, and she

Seema: 00:08:51

did the happy dance with that.

Seema: 00:08:53

She has seven bestselling books now and her English teacher and her

Seema: 00:08:57

speech teacher said, you should never write and you should never speak, and

Seema: 00:09:02

those are the two things that she's doing that's earning her millions.

Seema: 00:09:08

Don't listen to the people that have told you in the past

Seema: 00:09:11

what you can and cannot do.

Seema: 00:09:12

Because the only one that can determine that is you.

Seema: 00:09:15

And there's so much support.

Seema: 00:09:16

Writing a book is not a solo sport.

Seema: 00:09:19

It is a team effort.

Seema: 00:09:21

And you get to create a an amazing, wonderful manuscript that can

Seema: 00:09:26

help thousands to millions of.

Hector: 00:09:29

Yeah.

Hector: 00:09:31

When we get back from break, I wanna talk about what is the, what's the blueprint

Hector: 00:09:36

or, or the game plan or the steps or the recipe or, you know, kind of from a.

Hector: 00:09:43

Yeah, I'd love for people to, to maybe understand what that journey looks like

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or the different parts of the process.

Hector: 00:09:49

And so we're gonna get into that right when we get back from break.

Hector: 00:09:53

Hey y'all, thanks for tuning in today.

Hector: 00:09:54

Today's episode is brought to you by Amplify Media and we are

Hector: 00:09:58

a podcast production company.

Hector: 00:09:59

Well, lemme take that back.

Hector: 00:10:00

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Hector: 00:10:04

passion, a purpose, a mission, a message, something that you wanna get out to the

Hector: 00:10:07

world but don't have the time or the tech skills to be able to do it, we can help.

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Go to amplify media.com.

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You can also check the show notes for all the details.

Hector: 00:10:20

And we'll see if we can help you.

Hector: 00:10:23

Okay, Samma.

Hector: 00:10:24

So let's talk about the process for writing a book.

Hector: 00:10:27

Cuz I think, and, and perhaps I'm just projecting my own challenges onto other

Hector: 00:10:33

people, but I think a lot of people make it out to be a bigger process than it is.

Hector: 00:10:39

Or they overcomplicated or they, they, they, they build up all

Hector: 00:10:43

these things in their head.

Hector: 00:10:44

When, when, from.

Hector: 00:10:47

In talking to people who kind of do what you do and help people kind of get through

Hector: 00:10:50

this process, you know, they, it's much simpler than a lot of us maybe think,

Hector: 00:10:56

or at least there's ways to do that.

Hector: 00:10:58

So, so how, how can someone think about that process?

Hector: 00:11:02

Or how do you help someone to digest what that process looks or feels or is going?

Hector: 00:11:09

You know, how did they wrap their heads around what that's gonna be?

Seema: 00:11:13

Well, you know, in my opinion, Hector, the process is quite simple, but

Seema: 00:11:18

it is time taking and time consuming.

Seema: 00:11:21

There are people that out there that says that you can get your book done in

Seema: 00:11:24

30, 60, 90 days or even less than that.

Seema: 00:11:27

And it's possible, but it doesn't need to be you know, first.

Seema: 00:11:31

So you need to start with the end in mind.

Seema: 00:11:32

What is the purpose and goal of your book?

Seema: 00:11:34

What do you wanna do with it?

Seema: 00:11:35

Because that's gonna define.

Seema: 00:11:36

Second is that you need to know who your reader is.

Seema: 00:11:39

Who are you writing this for?

Seema: 00:11:41

So sometimes people say, you know, it's, it's, I'm writing for myself 20 years ago.

Seema: 00:11:46

I'm writing for you know, my grandchildren.

Seema: 00:11:48

I'm writing for teenagers so they don't have to go through all the trouble

Seema: 00:11:54

that I had gone through, you know, from bullying to being you know, to racism.

Seema: 00:11:58

There's so many different things.

Seema: 00:12:00

So, who is your reader and what do you want to get get, get them

Seema: 00:12:04

to understand and what kind of actions do you want them to take?

Seema: 00:12:08

So, most of my on as I said earlier, my audience is entrepreneurs.

Seema: 00:12:12

So they are using, looking at their books to build a credibility position themselves

Seema: 00:12:18

as the authority in their field.

Seema: 00:12:20

So you want to talk about what your expertise is and

Seema: 00:12:22

how you're helping people.

Seema: 00:12:24

If you're coming from that, From that point of view, Unless you're

Seema: 00:12:29

a really famous person, no one really wants to hear your memoir.

Seema: 00:12:32

Right?

Seema: 00:12:33

And even if you're a famous person, you, you only read the memoirs of people

Seema: 00:12:38

that you really know, like, and know.

Seema: 00:12:40

And like a book for people, like my Audience Entrepreneurs is a good way

Seema: 00:12:45

to build your no, like and trust factor so that people can get to know you.

Seema: 00:12:51

See how you work and work with you in a more deeper way.

Seema: 00:12:54

So that's an example of the purpose of why one would want to write a book.

Seema: 00:12:58

If they're an entrepreneur, then there are people who want to write the book

Seema: 00:13:03

because they want to leave a legacy.

Seema: 00:13:04

So again, you want to write in a, in a way, which I call

Seema: 00:13:08

high impactful books, is that.

Seema: 00:13:11

You wanna keep in mind what's in it for the reader and, and tell your

Seema: 00:13:15

story in a way that they can take steps in their own life to make a

Seema: 00:13:20

change and have a transformation.

Hector: 00:13:23

Hmm.

Hector: 00:13:25

So.

Hector: 00:13:26

If that, those are the buckets and someone has just kind of made the decision

Hector: 00:13:30

that they want to start, is there, is there a few, a few prescriptive steps?

Hector: 00:13:36

Is there a, a first step or, you know, what, what does that, what, what are

Seema: 00:13:42

Yeah.

Seema: 00:13:42

So the first step is again Hector having the end in mind what you wanna

Seema: 00:13:46

achieve with your book, that you want to have in mind, who the reader is.

Seema: 00:13:51

You want to definitely create a outline that will be your guiding

Seema: 00:13:56

light to write, to write your book.

Seema: 00:13:59

So the other thing is you want to have at least 10 chapters,

Seema: 00:14:02

because that's a good size book.

Seema: 00:14:04

It's not too big, it's not too small, and you want to.

Seema: 00:14:11

So you want, you, you don't have to write in order.

Seema: 00:14:14

Many people think that you have to write chapter one.

Seema: 00:14:16

Then chapter two, then chapter three, writing is not linear.

Seema: 00:14:20

So you can write in a way what, how, how you get inspired for like this in a.

Seema: 00:14:26

Like today, you know, whatever inspires you today, you can write on that.

Seema: 00:14:29

So having that outline ahead of time and having that flow really helps you

Seema: 00:14:35

save time and then helps you write in any order and you can still be on target

Seema: 00:14:41

and definitely having a target date.

Seema: 00:14:44

Of when you want to have your first draft done is really, really important.

Seema: 00:14:48

And to have some non-negotiables that you're going to set a specific

Seema: 00:14:53

time to write you're going to, you know, have a specific day.

Seema: 00:14:58

Choose a time where you feel that you're most creative and have less

Seema: 00:15:02

distractions so we can be totally free to let your imagination run

Seema: 00:15:08

wild and think, and then have focus.

Hector: 00:15:13

Do you have any favorite examples of.

Hector: 00:15:18

Maybe either you or people you've worked with who have gotten creative

Hector: 00:15:22

about how they've written their book.

Hector: 00:15:27

I mean, I think that there's the, once again, this might be my projection,

Hector: 00:15:33

but there's the idea that that, you know, the Sylvester Stallone

Hector: 00:15:36

type idea where I think, you know, sele Veer wrote, you know, the

Hector: 00:15:40

legend is he wrote Rocky and like.

Hector: 00:15:43

48 hours and, you know, he, it was, it was a, a masterpiece that, that, you

Hector: 00:15:48

know, was an overnight kind of thing.

Hector: 00:15:50

Have there been some creative ways that you've seen people getting it done,

Hector: 00:15:54

whether it's waking up early or seeing up late, or, you know, utilizing.

Hector: 00:16:00

I go, I, I don't, I don't know, but, but I'm just kind of curious if there's

Hector: 00:16:04

any outside the box ways that people are, are getting this done when they've

Hector: 00:16:08

perhaps got, you know, a business to run families to, you know, be with, and

Hector: 00:16:13

then all these other responsibilities and then, you know, they kind of want

Hector: 00:16:17

to add a book or writing a book or authoring a book at least on top of that.

Seema: 00:16:23

Yeah, planning ahead.

Seema: 00:16:25

Definitely.

Seema: 00:16:25

So you know, what I do is I like to go to the ocean.

Seema: 00:16:30

I need to be near water, and I'll have my notebook or my iPad, and

Seema: 00:16:34

then I just Allow myself to observe and allow my mind to run wild.

Seema: 00:16:39

I keep thinking, you know, about my topic, about my title, and I imagine

Seema: 00:16:45

my audience, a target audience that I'm talk, that I'm writing too, and I'm,

Seema: 00:16:50

I imagine I'm having like a one-on-one conversation with them and that's how I,

Seema: 00:16:55

you know, I take notes and jot it down.

Seema: 00:16:58

So, so some people, you know, defending some of my authors, They

Seema: 00:17:01

do well doing it in the last hour.

Seema: 00:17:05

So maybe a couple of days before the deadline, they'll just hunker down and

Seema: 00:17:11

just write everything at that time.

Seema: 00:17:13

A couple days before the deadline.

Seema: 00:17:15

Some people like to, you know, take a weekend off.

Seema: 00:17:19

So if they have kids and so they can plan ahead either the partner or

Seema: 00:17:23

the family member or a babysitter.

Seema: 00:17:27

You know, they just give themselves that dedicated time where they're away.

Seema: 00:17:31

Have a glass of wine, have a glass of tea, and just turn on the music

Seema: 00:17:36

in the background and just write.

Seema: 00:17:39

So it, it, you really need to know what inspires you, what

Seema: 00:17:44

time of day works best for you.

Seema: 00:17:46

Like for me, I can only do my creative thing at at night.

Seema: 00:17:50

The house is quiet, the kids are in their room, all the work is done.

Seema: 00:17:55

So now I know that about myself.

Seema: 00:17:57

I don't even attempt to do anything earlier.

Seema: 00:17:59

I know that from one to four, no matter how hard I try to

Seema: 00:18:03

work, I just can't do the work.

Seema: 00:18:05

So I do other stuff.

Seema: 00:18:07

I go for a walk, I do other things, but being in nature really helps a

Seema: 00:18:11

lot of my clients to get their ideas, inspiration, take notes while they're out.

Seema: 00:18:17

They might even just record what comes to them in that moment on their.

Seema: 00:18:23

That's been a cool trick that a lot of my clients have been using,

Seema: 00:18:27

and then they get it transcribed.

Hector: 00:18:30

Yeah.

Hector: 00:18:31

I think the, the flexibility that you're talking about or the need to,

Hector: 00:18:37

to make it flexible around how you work best, I think is so important because

Hector: 00:18:41

it's, it's not something that you, you can't force a, whatever the saying

Hector: 00:18:45

is, a round peg into a square hole.

Hector: 00:18:47

Right.

Hector: 00:18:48

And, and similarly, I think that you're not gonna force it into something.

Hector: 00:18:52

That doesn't work out or that's not gonna work out.

Hector: 00:18:54

Tim, is there anything, is there anything new?

Hector: 00:19:02

About writing a book.

Hector: 00:19:03

Right.

Hector: 00:19:04

Is there anything, when you look down the horizon or anything that you're

Hector: 00:19:07

excited about, you know, I'm just kind of curious or perhaps anything

Hector: 00:19:10

that we haven't really touched on today that you think is, is relevant?

Hector: 00:19:14

Today's conversation.

Hector: 00:19:15

I wanna leave this last little bit, you know, open for you to

Hector: 00:19:17

kind of take it wherever you feel we haven't gone yet today.

Seema: 00:19:20

Yeah, we haven't even addressed that elephant in the

Seema: 00:19:23

room that everyone's talking about.

Seema: 00:19:25

The ai, right?

Seema: 00:19:26

AI everyone is

Hector: 00:19:27

didn't know if you wanted to go there.

Seema: 00:19:29

you can write your book with ai.

Seema: 00:19:32

You can.

Seema: 00:19:33

However you know, we've seen a lot of things in the news saying that the,

Seema: 00:19:37

the professors are catching whatever Chad p d is doing because it is Like,

Seema: 00:19:42

it's easy to catch it, so it means that it's not really human, right?

Seema: 00:19:47

It's, it's not in the way that someone else is going to understand.

Seema: 00:19:51

So you can use all these new tools, you can use AI to help you do the writing,

Seema: 00:19:56

but you need to make sure that you paraphrase it in a way to help you.

Seema: 00:20:02

Make it sound in, in, in your voice.

Seema: 00:20:05

That's something that you would say We all need help from some time to time.

Seema: 00:20:09

I definitely use these tools when I'm posting on social media,

Seema: 00:20:14

but then I take it and I make it sound like me in my voice.

Seema: 00:20:19

So that is really important right now.

Seema: 00:20:22

People are saying you use AI and can write a whole book in couple of hours,

Seema: 00:20:26

but you really wanna go through, add in your stories and add in your voice.

Seema: 00:20:31

So it sounds human, it sounds like you and you know, personalize it.

Hector: 00:20:37

Yeah.

Hector: 00:20:38

Yeah, absolutely.

Hector: 00:20:39

I'll, I'll share with you Sema for me chat.

Hector: 00:20:42

G p t has been great in the editing side of it because for me, I'm, I'm someone

Hector: 00:20:48

who, I can talk, but, but al but, but my grammar and, and I'm a, a run on sentencer

Hector: 00:20:56

and I'm a passive, you know, and all those sorts of things have been able to get

Hector: 00:21:02

cleaned up a lot quicker with something like chat G p t, but, but you bring a, a

Hector: 00:21:06

great point that it can, it can get you started, but you still need your own, your

Hector: 00:21:12

own element and your own, your own flavor

Seema: 00:21:13

Yeah, use it as a tool, not as a replacement.

Seema: 00:21:16

Use it to help you accentuate and enhance what you are saying.

Seema: 00:21:21

But you know, because people can tell, they can tell the difference.

Hector: 00:21:25

Yeah.

Hector: 00:21:26

Yeah, absolutely.

Hector: 00:21:27

Seema, if people want to go and get connected with you, follow up

Hector: 00:21:30

with you maybe learn more about what you do, where can they go?

Seema: 00:21:35

Yes.

Seema: 00:21:35

Among all the social media.

Seema: 00:21:37

Channels except for TikTok.

Seema: 00:21:39

I do have an account, but not much is there.

Seema: 00:21:41

But you can you can get in touch with me on LinkedIn.

Seema: 00:21:44

I'm there as CMA Geri, and my email CMA uplift.media.

Seema: 00:21:52

That's my email.

Seema: 00:21:53

And it's S E E M A at Uplift Media.

Seema: 00:21:58

I'm on Facebook as Seima Geary.

Seema: 00:22:00

I'm on Instagram as Seima Geary.

Seema: 00:22:04

So I would love to talk with you and help you see if book writing

Seema: 00:22:08

is the right, is the right mode for you to get your voice out.

Seema: 00:22:12

And if you do, I would love to give you a 30 minute book strategy session

Seema: 00:22:17

to see, you know, if this is the right way or how to get started.

Hector: 00:22:22

Very cool.

Hector: 00:22:24

It was very gracious of you.

Hector: 00:22:24

We appreciate that and, and I would encourage you all to go

Hector: 00:22:27

and, and get connected with sema.

Hector: 00:22:29

I have one last question for you.

Hector: 00:22:30

In your opinion, what is your secret or what is the key to

Hector: 00:22:36

growing or scaling a business?

Seema: 00:22:39

What is the key?

Seema: 00:22:40

Well, having a book is a great way to scale your business because people

Seema: 00:22:45

get to understand your voice and they get to understand how you're working.

Seema: 00:22:49

They get to understand your background so that no, like trust factors.

Seema: 00:22:53

Built, you build that credibility and positioning and you can reach

Seema: 00:22:58

many more people with your books.

Seema: 00:23:00

People would be more willing to purchase a low ticket item, like a book to get

Seema: 00:23:04

to know you better before they start investing in your bigger program.

Seema: 00:23:08

So it's a great way to really build up your backend services

Seema: 00:23:13

that you offer through.

Hector: 00:23:16

Yeah.

Hector: 00:23:17

I love it.

Hector: 00:23:19

Well, I wanna thank you all for being here and sticking with us today.

Hector: 00:23:21

If you guys enjoyed today's episode, we would love a rating or review

Hector: 00:23:24

wherever you get your podcast.

Hector: 00:23:26

If you know someone who's in the midst of growing a business, scaling

Hector: 00:23:29

their business, or they're thinking about writing a book, send them this

Hector: 00:23:32

episode and go out and implement at least one thing that Sima mentioned.

Hector: 00:23:36

Execute on it and let us know how it goes.

Hector: 00:23:38

We'd love to hear about your successes and thanks as always for being a part

Hector: 00:23:42

of the how to Scale of Business Tribe.

Hector: 00:23:44

We'll see you on the next one later, y'all.