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Published on:

27th May 2025

How Cassie Shea Uses AI as Her Co-Founder to Scale with Soul

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth.

Chapters:

  • 00:00:00 - Meet Cassie & the Real Reason You’re Stuck
  • 00:01:10 - What It Means to Be a Visionary Guide
  • 00:03:27 - Your Next Level Requires a New Identity
  • 00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role
  • 00:07:21 - When Business Growth Demands Personal Evolution
  • 00:09:29 - Why Identity Is Your Greatest Business Lever
  • 00:15:17 - The 3 Questions That Transform Everything
  • 00:19:12 - How Cassie Uses AI as Her Creative Co-Founder
  • 00:23:31 - Final Sparks of Insight for Scaling with Soul

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business