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Published on:

23rd May 2025

How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.

Chapters:

  • 00:00:00 - From Food Service to $25M
  • 00:01:03 - The Accidental Marketer
  • 00:03:06 - Launching a Purpose-Driven Agency
  • 00:04:29 - The #1 Marketing Mistake
  • 00:05:43 - How to Build a Brand Tribe
  • 00:11:44 - Proven Frameworks That Actually Work
  • 00:17:07 - The G.R.O.W.T.H. Formula Revealed
  • 00:23:53 - Scaling Secrets & Final Takeaways

Links And Resources:

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About the Podcast

How to Scale a Business
Everything you need to know about scaling a business online
Everything you need to know about scaling a business online

About your host

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Lucas James

Lucas James is the CEO of Twiz and the Co-Host of How to Scale a Business